Sunday, October 21, 2007

WONDERMENT TOOLS

Prioritize Customers WONDERMENT

Who are your key customers? The ability to understand your market, particularly the most important customers, is key to your future success.

Aren't you always curious how it is decided who should get the company playoff or concert tickets.
Follow the steps outlined in this Prioritize Customers WONDERMENT and you will find out.


WONDERMENT TOOLS

Painless Profit WONDERMENT


An earlier WONDERMENT IDEA post titled "Prioritize Customers WONDERMENT" demonstrated the ease with which you can determine the relative importance of customers. Rated from "A" to "D" the D group was disproportionally large in number with relatively meaningless revenue. The "Pricing on the Periphery WONDERMENT" uncovers an easy to implement low-risk pricing strategy

WHAT IF you increased the price to D Customers anywhere from 20% to %100? There is an obvious answer "you can't do that!" with some free thinking you'll find the first answer may be wrong. Go back and "Prioritize Customers" then worry just about the "D's"


A note: over 25 of Jacquard Associates clients followed through on this WONDERMENT. All were successful. The average lose of customers was 11%










http://www.jacquard.com/Wonderment_CF_PricingOnThePeriphery.pdf







.